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Take part in BenchPress, the landmark survey of UK agency owners.
Benchmark your agency against the best
Now open for 2025, we're exploring the benchmarks, performance, challenges and stories that represent all parts of agency life.
Plus, for the first time ever, we'll be analysing and reporting on salary data for all key agency roles.
By taking part you'll discover what the top performers do differently - insights that have the power to transform your business. You'll also get a copy of the report before anyone else.
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Hourly rates
Discover how the best-performing agencies charge for their services, with a breakdown of average blended rates plus tiered hourly rates by role seniority.
Profitability
What are the most profitable agencies doing differently? BenchPress provides gross and operating profit benchmarks plus tips on how to improve.
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People metrics
How do agencies hire, reward and engage their teams? Build an industry-leading culture plus access growth and churn rates of agencies like yours.
Salary data
See what other agencies are paying their staff, from account execs right through to leadership teams and directors, you'll get full visibility across agency salary benchmarks.
Technology & AI
Learn how agency owners are leveraging AI within their business, plus explore the impact of AI and what technology, apps and software are driving results.
Trends & opportunities
What are agencies focusing on for the next 12 months? Find out what's had the biggest impact on performance and how budget could be spent for the year ahead.
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BenchPress is something we look forward to every year. We use it for our planning as it enables us to see where we fit, what we could be doing better and what others are doing better.
There are some really good indicators in BenchPress that have a great impact on how I steer the business.
Creating healthier, happier agencies
BenchPress not only explores the latest performance data, but also confidence levels, wellbeing, impact and legacy. Our mission is to create transparency in performance and growth, to help build more beautiful businesses with brilliant agency leaders and teams at the heart of it all.
On our journey to carbon neutrality, we are also planting a tree with Ecologi every time somebody completes the survey to help offset the carbon we produce. Take a look at our forest here.
If you've never taken part in the survey before and are curious to know what it's all about, you can download the 2024 reports here.
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We love working with agencies
The Wow Company is the driving force behind BenchPress. We've been analysing and working with agencies for over 20 years, providing insights and support that make your life easier and your business better.
