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Why consultancies outperform agencies (and what to do about it)

On the face of it, there isn’t much difference between an agency and a consultancy. They provide similar services to similar clients. And yet, the results they each get are very different. 

Consultancies consistently outperform agencies on every key metric: Day rates, deal size, profitability, and growth rates. Consultancies are also more resilient to economic shocks than agencies.

In this webinar, Wow's Peter Czapp explores why that is and the specific things agencies can do to boost their performance. 

Attend this event to discover:
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The power of productisation and how consultancies use it to their advantage.

 

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How to change your agency's positioning to transform your results. 

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How consultancies consistently build resilience into their business model.

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The biggest opportunity facing agencies in the current market.

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How to win bigger, more profitable contracts with the right clients.

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How one agency transitioned to a consultancy and changed its fortunes. 

Book your place

You'll leave the webinar with thought-provoking insights and practical tips to boost the performance of your agency. 

As well as case studies from agencies that have made the transition to becoming a consultancy, you’ll also be able to compare your agency against the latest benchmarks from both agencies and consultancies, including:

  • Growth rates 
  • Average deal size 
  • Day rates 
  • Gross profit
  • Operating profit 
  • Expectations of sale value

After the webinar, there'll be the chance to join a Q&A with host Peter Czapp.