Highlights from the Beautiful Business Community May 2023

A little update from the Beautiful Business Community Team...

The summer months and lovely weather may have begun, but we're showing no signs of slowing down. Their Sales Acceleration Programme proved so popular that we have just launched the Strategic Growth Programme, a series of workshops aimed at helping you re-energise your growth plans and set you on the path to building the business of your dreams. The first workshop kicks off on 8th June and you can learn more about each workshop and sign up for free here.

We're also delighted to have brought on a new brand partner: Krystal. Find out more about them below. The Beautiful Business community is full to the brim with new, insightful blog posts, podcast episodes, playbacks of our workshops plus lots of resources and practical tools to help you run your business more beautifully and make a real impact on the world. It's free to join and simple to sign up - register here. Here are some community highlights from May...

It's been amazing seeing the Beautiful Business podcast audience grow each week and we're excited to have now had 1200 podcast downloads! Listen and subscribe on Apple, Spotify and Amazon.

🎙️ This month's podcast guests

Jo Swift from Greenhouse Communications

Yiuwin and Jo discuss the noise around purpose at the moment and how cynicism is growing towards businesses that are greenwashing their messaging. Listen here. 

Alex Holliman from Climbing Trees

Alex talks about building an empowered and loyal team and how he has put in place real benefits for his employees to help them in both their personal and professional lives. Listen here.

John Gilbert from Eski

John delves into the transformative power of storytelling and how it can be harnessed to create a compelling documentary that showcases your social impact. We explore how storytelling can be a catalyst for change, igniting empathy, and inspiring action in an increasingly connected and visually-driven world. Listen here. 

📚 Blog: Managing a successful sales pipeline

Having a proper sales funnel to manage your leads is super important, as is how we nurture those new relationships. In this blog post, we delve into what a typical pipeline for a B2B service-based business looks like, from an initial conversation, getting sign-off, through to PO and closing the sale on your CRM system. Read more here. 

📚 Blog: The sales velocity calculator

What is sales velocity and why is it important to measure? In this blog post, we explore the importance of understanding your sales velocity, a measurement of how quickly deals move through your pipeline and generate revenue. It reflects the health of your business and the overall effectiveness of your sales team. Read more on the blog.

📚 Blog: Smart ways to increase customer spend

We've previously talked about ways to improve your bottom line. One approach is to cut costs, but the most effective way is to increase your profit. In this blog post, we're giving you some helpful, actionable tips to increase customer spend. Check them out. 

📚 Blog: Critical strategies for killer lead conversion

When we talk about lead conversion, our priority is to move our leads from just knowing us to liking us, to trusting us. We do that through our lead nurturing process. Check out this blog post to read up on our strategies to maximise success. Read it here. 

📺 Communication with purpose

Everyone talks about a 'purposeful brand', but we need to work hard as communicators to prove that we're actually genuine. This is something we talked to Jo Swift from Greenhouse Communications about in a recent podcast. Here's a snippet from that episode:

Introducing our new partnership with Krystal

We’re delighted to announce our new partnership with Krystal, who offer premium web hosting and cloud infrastructure that protects the planet. As a company whose mission is ‘to leave the world better than they found it’, it seemed like a natural fit to join forces with them and bring the power of green hosting to our members. Keep an eye out for a trial offer from them coming soon.

Beautiful Business is a community of business leaders who want to run their businesses differently. They have purpose at the heart of every decision they make. It's brought to you by The Wow Company and it's free to join.  

Access more beautiful content and join the community here.