20 Years of Building a Beautiful Business

In this special episode of The Beautiful Business Podcast, co-founders and lifelong friends Paul Bulpitt and Peter Czapp take us on a nostalgic and humorous journey through the 20-year story of The Wow Company. From their spirited debate over whose surname should headline the business (thankfully vetoed in favour of “WOW”) to Peter’s childhood stint on TV showcasing his antique elephant collection, their reflections are as entertaining as they are inspiring.

Paul and Peter share how their decision to niche into agencies, consultancies, and tech businesses transformed their company and created lasting impact. They recount the risky yet rewarding adoption of tools like Xero (prompted by a chance encounter at a party) and reminisce about the hilarity of their early days - like celebrating their first client win by blowing the profits on drinks. Their camaraderie shines through, especially in their tradition of Friday walks and pub talks, which have sparked many of The Wow Company’s greatest ideas.

Looking ahead, they discuss their vision of building a “forever business” - one that’s sustainable, people-centred, and purpose-driven. Packed with candid insights, laughter, and a few surprises, this episode is a celebration of what it takes to build a beautiful business - and the friendships that sustain it.