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Episode 4 | Season 2

Dines from Studio BLUP

Dines chats to us about how he started a business by accident, created a multi-award-winning creative powerhouse and the steps he is taking to build a lasting legacy.

How do you balance profit with purpose in a high-stakes creative industry? Join us for an exclusive behind-the-scenes look at the inspiring journey of Dines, the co-founder and creative director of Studio BLUP. From its humble beginnings as a university project to becoming a multi-award-winning creative powerhouse, Dines shares his relentless drive and the personal motivations that fuel his quest to leave a lasting legacy, especially for his son. Learn how resilience and self-awareness have played crucial roles in overcoming the challenges of balancing financial success with a meaningful impact.

Ever wondered what it's like to navigate an acquisition while staying true to your creative vision? Dines opens up about the critical decisions Studio BLUP faced, including turning down lucrative offers to preserve their independence and ultimately joining a larger conglomerate. With candid insights into the internal struggles of maintaining authenticity, hear about the pressures of meeting financial targets and the toll it takes on creative freedom. Gain valuable perspectives on the internal conflict between commercial success and staying true to one's purpose.

Finally, discover how Studio BLUP is rebuilding with a renewed focus on purpose-driven success. Listen as Dines discusses the creation of  BLUP Academy, an initiative aimed at inspiring and supporting young creatives. He shares the importance of aligning business goals with a greater cause, offering actionable advice on how to balance financial achievements with making a positive impact. Don't miss this episode filled with lessons on resilience, legacy-building, and the art of making decisions with both the heart and the head.

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