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Benchmark your agency against the best
The annual BenchPress reports explore the benchmarks, performance, challenges and stories that represent all parts of agency life. We survey hundreds of UK agencies every year (and have done for the past 13 years), and share these insights for free through our reports.
BenchPress is an essential part of every agency owner's toolkit. By taking part and reading the reports, you will gain insights that can have a direct transformative effect on the way you run your agency. Below are some of the key benchmarks we explore.
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Hourly rates
Discover how the best-performing agencies charge for their services, with a breakdown of average blended rates plus tiered hourly rates by role seniority.
Profitability
What are the most profitable agencies doing differently? BenchPress provides Gross and Operating Profit benchmarks plus tips on how to improve.
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People metrics
How do agencies hire, reward and engage their teams? Build an industry-leading culture plus access growth and churn rates of agencies like yours.
Salary data
See what other agencies are paying their staff, from account execs right through to leadership teams and directors, you'll get full visibility across agency salary benchmarks.
Technology & AI
Learn how agency owners are leveraging AI within their business, plus explore the impact of AI and what technology, apps and software are driving results.
Trends & opportunities
What are agencies focusing on for the next 12 months? Find out what's had the biggest impact on performance and how budget could be spent for the year ahead.
Your benchmarking journey
Thanks to the large number of agencies participating in BenchPress, we’re able to release three separate reports throughout the year. This allows us to deep dive into individual topics, and take you on a six month journey of progression and insights.
Each report has two versions - one for agencies with a turnover of over £1m, and another for agencies under £1m. We launch each topic with a webinar, followed by a dedicated report.
In 2025 there are three focus areas: State of the Agency Nation, People & Salaries, and Agency Milestones.
State of the Agency Nation
Released March 2025
Compare your hourly rates, profitability, sales performance, cash balance, and remuneration.
Plus, we explore the latest AI and technology trends impacting agencies, and confidence levels for the year ahead.
People & Salaries
Released May 2025
The key people metrics, plus how agencies hire, reward and engage their teams to achieve outstanding results.
For the first time, you can also access a breakdown of salary data for all key agency roles.
Agency Milestones
Released July 2025
How long it takes agencies to reach key growth milestones, from winning your first £100k deal to hiring a CEO (and which of these make the biggest impact on performance).
Plus, we analyse what a typical agency looks like at each stage of growth.
By filling the form below, we'll invite you to the launch webinar on Tuesday 8th July.
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"BenchPress is something we look forward to every year. We use it for our planning as it enables us to see where we fit, what we could be doing better and what others are doing better.
There are some really good indicators in BenchPress that have a great impact on how I steer the business."
Creating healthier, happier agencies
BenchPress not only explores the latest performance data, but also confidence levels, wellbeing, impact and legacy. Our mission is to create open and free transparency in performance, to help build more beautiful businesses with brilliant agency leaders and driven teams at the heart of it all.
On our journey to carbon neutrality, we are also planting a tree with Ecologi every time somebody completes the survey to help offset the carbon we produce. Take a look at our forest here.
If you've never taken part in the survey before and are curious to know what it's all about, you can get in touch with the BenchPress team here.
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Access the latest BenchPress reports here
Discover the State of the Agency Nation
Our first report for 2025, State of the Agency Nation, is now available to download.
Complete the form below to access your free copy of the report. There are also options to register for the remaining BenchPress webinars within this form.
We love working with agencies
The Wow Company is the driving force behind BenchPress. We've been analysing and working with agencies for over 20 years, providing insights and support that make your life easier and your business better.
